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This web site has the following in the homepage, "Successor to the GW sites P2008." Our analyzers noticed that the web site also stated " The Historical Moment- Factors That Shaped Campaign 2012." The Website also said " Candidates Focused on a Few Battleground States. Campaign Staffs Made it Happen. Many Big Challenges Facing Our Country. Election Day Finds There is Still Room for Improvement. Mission To provide a framework for citizens to follow the presidential campaign, to point people to the best available resources and information on the campaign, and to present original reporting and photography on the campaign." The website's header had 2012 presidential campaign as the most important optimized keyword. It is followed by 2012 presidential election, P2012, and 2012 campaign which isn't as ranked as highly as 2012 presidential campaign. The next words p2012.org uses is 2012 election. presidential candidates was included and might not be seen by search parsers.